Spring 2025
commercials
Creatives: Logan LeBuis & Montana Rucobo
Creative Director: Ann Dang
Director of Production: Lorraine Kraus
Copywriter: Audrey Marra
Production Coordinator: Andrew Hansen
Account Director: Lisa Baca
Director: Jerry Heiss
Creative Partners: Reel to Real, Sweet Spot Media, Beta Petrol, & Margarita Mix
For our Spring 2025 set of commercials, I helped bring three bold spots to life. Each crafted for a different brand, product, and audience. From early concepting to set design, art direction, graphics, directing editing and color correction, I had a hand in shaping every visual detail.
Working with an insanely talented dream crew, we pushed boundaries to keep each spot fresh, immersive, and impossible to ignore.
Monster High
Skulltimate Secrets Garden Mysteries
To help promote Monster High’s newest Skulltimate Secrets line, Garden Mysteries, we created the ultimate garden tea party for the ghouls. We utilized stop motion to help bring the dolls to life and showed off the 125+ looks you can create through the foliage-lined runway.
©2025 Mattel
Polly Pocket
Spring ‘25 Compacts
Polly Pocket latest line of compacts for the spring called for an all new dynamic spot. For the first time on Polly Pocket, we used stop motion to truly bring these mini worlds to life and brought in more unique angles, including having pieces raining down on to set, to fully amp up the Polly fun.
©2025 Mattel
Disney Princess
Storytime Stackers
Disney Princess’ newest line, Storytime Stackers, needed an engaging commercial to introduce the product. We worked with our partners on highlighting the castle stacking to create an endless amount of stories, bringing the dolls to life through stop motion, and we created an ear-catching original song to tie it all together.
©Disney and ©2025 Mattel