Toys"R"Us x Macy’s Thanksgiving Day
Parade 2021
Creative Direction · Design · Social Campaign · Event PlanningAfter our launch with Macy's, it was the perfect timing to have Geoffrey make his debut in the famous Macy’s Thanksgiving Day Parade!
I created a suite of social posts to generate hype around Geoffrey’s debut at the parade and a few special guest integrations.
Along with his appearance in the parade, we released the new version of the "Toys"R"Us Kid" song and we went on Instagram Live with his good pal DJ Khaled and his family from the parade to deliver some toys.
Social Posts
Toys“R”Us Kid Song Remix
The Team
Creative Direction & Design — Logan LeBuis
Copywriting — Colleen Morrison
Social Media Manager — Lara Nicotra
Macy’s Illustrations — Tad Carpenter
Music Direction — Yen Nguyen
Music Production — Beta Petrol
Partners — Macy’s, DJ Khaled