A young man with short blond hair and a beard, smiling, wearing a blue hoodie, outdoors with green blurred trees in the background.
Dark blue rough textured strip of paint at a slight angle
Dark blue rough textured strip of paint at a downward angle

About Me

I’m Logan LeBuis, an Art Director & Designer creating expressive, concept-led work for entertainment-driven brands. I currently work as a Brand Creative at Mattel and teach design classes at Middlesex College and Kean University.

My focus is on concept-driven art direction and building playful, cohesive brand worlds that span campaigns, social, and digital spaces. I’m drawn to work that’s visually confident, thoughtfully crafted, and designed to connect with real audiences.

Skills: Art Direction · Branding · Social Media · Digital · Brand Campaigns · Concepting · Visual Storytelling · Collaboration

Outside of work, I’m a record collector, concert-goer, Deadhead, and horror movie fanatic. I’m always down to talk favorite movies, albums, and the best (or worst) live set you’ve ever seen, just reach out!

Logo for 'Barbie: The Movie' with pink and white text on a pink background.
Colorful logo for 'Monster High' and a stylized skull with a bow.
Mattel logo with red burst background and white text.
Disney Princess logo in purple text on a black background.
Logo for the movie 'Trolls: Band Together' with colorful, shiny, and glittery text.
Colorful Wecool logo with multicolored letters and white outline.
Colorful logo for 'Polly Pocket' in purple font on a pink background, outlined in cyan.
Colorful Toys 'R' Us logo with bold, playful letters.
Logo of the movie 'K-pop Demons Hunters' with stylized, colorful text and geometric accents.

WORK MEMORIES

I’m incredibly lucky to collaborate with some truly talented, creative, and overall the best people throughout my career.
Here are a few favorite moments with the teams who make the work stronger, the process more fun, and the days a little better.

Two coworkers celebrating in an office, holding pink Barbie "B's" made out of disco ball tiles, with the woman smiling and the man smiling standing in a work cubicle
Group of people dressed in pink, posing in front of a pink and blue Barbie-themed bus during daytime.
Group of people celebrating Christmas on a rooftop with a decorated pink Christmas tree, pink string lights, and a fire pit, during sunset.
Three people celebrating Christmas in front of a decorated Christmas tree with presents underneath. Two women and one man are smiling and posing for the photo, with a fireplace and large window in the background.
Two people posing with a giraffe mascot at a Toys R Us event, with balloons on either side and a Toys R Us backdrop behind them.
Group of seven people smiling and posing under a colorful balloon arch at an outdoor event in a parking lot with hay bales and pumpkins.
A group of people celebrating, many dressed in pink, in a decorated indoor space with a fireplace, wooden wall, and plants.
Person dressed in a giraffe costume standing with arms outstretched on a rooftop overlooking the cityscape.
Three people taking a selfie in front of a pink neon-lit wall, smiling and enjoying the moment.
Group of six smiling people standing outdoors in front of a tall parking garage, wearing matching black T-shirts with a slogan and various buttons, under clear blue sky.
Two people taking a selfie with a person in a giraffe costume against a green screen background. The person on the left is smiling and wearing a black shirt, while the person on the right, wearing glasses and a gray shirt, is also smiling.
Group of people celebrating around a table filled with cake and food, smiling and making peace signs in an indoor setting with large portraits on the wall.
Group of six people inside a pink, Barbie style van, smiling and waving at an indoor event.
Group of people sitting in theater seats, wearing pink outfits, and holding buckets of popcorn. The woman in the foreground has pink hair, sunglasses, and colorful striped pants. The others are smiling and waving at the camera.
Group of people dressed in costumes, celebrating Halloween with a Halloween-themed party. Some are wearing witch hats, and there is a person in a dinosaur costume. The room is decorated with Halloween decor, and there is a table of food and drinks in

Check out my
top songs of 2025

Have anything in common? Any bands/songs you recommend I listen to? Can you tell I was excited about the Oasis reunion?

Let's swap playlists, I'm always looking for more music to check out.