Barbie: The Movie
Disco Party Experience

Art Direction · Design  · Experiential · Concept Development

Inspired by Greta Gerwig's disco-infused film "Barbie," we teamed up with Mirrored Media to craft a mesmerizing experience for the Los Angeles premiere at the Shrine Auditorium.

A towering 12-foot pink disco ball welcomed guests into a Barbie Land filled with golden streamers and several pink disco balls.

Inside, a replica Barbie Dream House showcased vignettes of the Barbie: The Movie doll collection, her iconic Corvette, and a custom Barbie disco ball logo, all encapsulated in radiant charm.

Video by Mirrored Media

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The Team

Art Direction & Design — Logan LeBuis, Andrea West, Ann Dang
Creative Direction — Danielle Viale, Liz Maglione, Ingrid Pettersson
Studio Partners — Warner Brothers
Production Partners — Mirrored Media

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