Monster High TikTok

Art Direction · Design · Concept Development · Script Writing · Set Direction · Post Production · Edit Direction

Our Monster High TikToks bring the world of Monster High to life through a mix of stop motion and puppetry, featuring custom-built sets, props, and plenty of spooky charm. We weave together pre-established lore from the series with fan-favorite inside jokes and new storylines unique to our videos.

Each piece often playfully references iconic films or TV moments, keeping the tone fun, nostalgic, and true to the brand. These videos also serve as key moments to introduce and celebrate new Skullector doll launches.

Since our launch in 2023, we have amassed over 1.7 million followers and over 26 million likes.

Check out all of our videos here: Monster High TikTok

Skullector Launches

@monsterhigh Bring a bite of culture and a kick of fun to your collection with the new ghoul on the block! 🧡🇵🇭 Corazon Marikit is serving up flavor and scoring goals with her detachable torso and fierce style! Snag her exclusively on Mattel Creations before she’s gone. #MonsterHigh #MCRevealed #CorazonMarikit @MattelCreations ♬ original sound - Monster High

@monsterhigh Watch yourself 👀 Red and Adelaide are ready to dance a twisted duet. Inspired by Jordan Peele's “Us,” this set is available on Monday 10/6 at 9am PST / 12pm EST, only at MattelCreations.com. @Monkeypawproductions ♬ original sound - Monster High

@monsterhigh
No cold feet here—this bride's got everything she needs for a haunting wedding 💙 Additional Monster High Corpse Bride dolls will be available tonight, 8/9 at 12am PST / 3am EST on MattelCreations.com, and coming soon to Target and Walmart.
♬ original sound - Monster High

@monsterhigh
Lurk out, Maliboo! 🏝️ Spooky meets sparkly in this fab multiverse.🖤💖
♬ original sound - Monster High

World Building

@monsterhigh
Roll out the black carpet 🖤 The Monster High Reel Drama dolls are now available at Amazon, Target & Walmart. 🌟 🎞️
♬ Spooky Freaky - Felipe Vassão

@monsterhigh
You heard it here first–Fright Song is taking over the halls of Monster High! 💀What can we say, we know a banger when we fear it.
♬ original sound - Monster High

@monsterhigh
Getting a HEAD start this howl-oween with the ghouls. 💀🖤
♬ original sound - Monster High

@monsterhigh
And THAT'S how we out-scream, out-spook, out-ghoul! 💀🏝
♬ original sound - Monster High

Behind The Scenes

The Team

Creatives — Logan LeBuis, Montana Rucobo
Director — Zack Matzganis
Producer — Lucas Allen
Social Media Manager — Amanda Szalasny
Creative Producer — Nancy Sanchez
Doll Stylist — Charlotte Scovill
Set Design — Anuardi Cantre, Christine Bald
Stop Motion Animation — Christina Brous
Director of Photography — Aaron Wise, Ryan Kerr
Editor — Steven Bennet
Copywriter — Audrey Davis

Monster High TikTok

Skullector Launches

World Building

Behind The Scenes

The Team

Monster High x M3GAN

Broadcast & Digital Commercials