Monster High x KATSEYE

We worked in partnership with K-pop group KATSEYE, to bring new life to our original Monster High Fright Song with their own spin on the track, featuring a music video, social campaign, press day, and a special photoshoot with their one of a kind dolls made just for them, based on their monster persona they handpicked themselves.

I art directed the one-of-a-kind doll shoot that brought those characters to life, developed social content from early teasers through launch, created key art, and designed assets for the press day surrounding the drop.

The result was one of the brand's biggest cultural moments: 100M+ streams, 42M+ music video views, 88M+ social views at launch, and 222M+ PR impressions.