Monster high
x ALIEN
Contributors: Montana Rucobo, Amanda Szalasny, & Lucas Allen
For one of Monster High’s most out-of-this-world Skullector dolls, ALIEN, we went intergalactic with our social rollout.
From eerie teasers to an electrifying stop-motion TikTok starring the Alien herself (and her iconic eggs!), every post highlighted the doll’s jaw-dropping details.
The result? A record sellout plus a second preorder wave launched the very same day due to the high demand.
Social Posts
Posted to Instagram to tease and announce the release of the doll.
Creative Direction: Montana Rucobo
Design & Art Direction: Logan LeBuis
Doll Styling: Audra Bennet
Photographer: Willy Lew
Social Media Manager: Amanda Szalasny
Tease post highlighting the unique and iconic silhouette of the doll.
Carousel announcing the doll release
ALIEN doll
launch video
5.4 Million+ views
458K+ likes
4k+ Comments
Creatives: Logan LeBuis, Montana Rucobo
Director: Zack Matzganis
Producer: Lucas Allen
Creative Producer: Nancy Sanchez
Social Media Manager: Amanda Szalasny
Doll Stylist: Charlotte Scovill
Set Design: Christine Bald
Stop Motion Animator: Christina Brous
Director of Photography: Aaron Wise
Editor: Steven Bennet
Copywriter: Audrey Davis
BEHIND THE SCENES
Some BTS shots of the doll photoshoot and the video shoot.
