Monster high x m3gan collab
Contributors: Montana Rucobo, Lauren Colley, Amanda Szalasny, & Lucas Allen
Approaching the launch of the M3GAN 2.0 movie, we released a Monster High x M3GAN Skullector doll.
To celebrate this launch, we recreated her iconic dance scene from the first movie in stop motion and designed a suite of social posts to tease and launch the doll.
Upon the release, it was announced that director Gerard Johnstone will be directing our upcoming Monster High live action movie. The M3GAN team invited us to the red-carpet premiere in NYC to celebrate the news and capture the cast and crew with our M3GAN doll.
Social Posts
Posted to Instagram to tease and announce the release of the doll.
Creative Direction: Montana Rucobo
Design: Logan LeBuis
Social Media Manager: Amanda Szalasny
Tease post inspired by M3GAN 2.0 movie posters.
M3GAN Dance recreation tiktok
3.2 million+ views
478k+ likes
1400+ Comments
Creatives: Logan LeBuis, Montana Rucobo
Director: Zack Matzganis
Producer: Lucas Allen
Social Media Manager: Amanda Szalasny
Doll Stylist: Charlotte Scovill
Set Design: Anuardi Cantre, Christine Bald
Stop Motion Animator: Christina Brous
Director of Photography: Ryan Kerr
Copywriter: Audrey Davis
M3GAN 2.0 PREMIERe
The Monster High team was invited to the NYC premiere to capture our M3GAN doll making her red-carpet debut while also having the cast and crew of the movie take some selfies with her.
Creative Direction: Logan LeBuis
Doll Stylist: Barry Baker
Photographer: Jason Tidwell
PR Rep: Rachel Roy