Monster High x M3GAN
Art Direction · Design · Live Event Activation · Social Campaign · Creative ProductionApproaching the launch of the M3GAN 2.0 movie, we released a Monster High x M3GAN Skullector doll.
To celebrate this launch, we recreated her iconic dance scene from the first movie in stop motion and designed a suite of social posts to tease and launch the doll.
Upon the release, it was announced that director Gerard Johnstone will be directing our upcoming Monster High live action movie. The M3GAN team invited us to the red-carpet premiere in NYC to celebrate the news and capture the cast and crew with our M3GAN doll.
Social Posts
5.3 Million+ Views · 712k+ Likes
Red Carpet Photoshoot
Behind The Shot
The Final Image
The Team
Social Posts
Creative Direction — Montana Rucobo
Design & Art Direction — Logan LeBuis
Doll Styling — Audra Bennet
Photography — Willy Lew
Social Media — Amanda Szalasny
Red Carpet Photoshoot
Creative Direction — Logan LeBuis
Doll Stylist — Barry Baker
Photographer — Jason Tidwell
Stop Motion Video
Creatives — Logan LeBuis, Montana Rucobo
Director — Zack Matzganis
Producer — Lucas Allen
Creative Producer — Nancy Sanchez
Doll Stylist — Charlotte Scovill
Set Design — Anuardi Cantre, Christine Bald
Stop Motion Animation — Christina Brous
Director of Photography — Ryan Kerr
Editor — Steven Bennet
Copywriter — Audrey Davis