Dolls Fall 2025 Commercials
Creatives: Logan LeBuis & Montana Rucobo
Creative Director: Lauren Colley
Director of Production: Lorraine Kraus
Copywriter: Audrey Marra
Production Coordinator: Andrew Hansen
Account Director: Lisa Baca
Director: Jerry Heiss
Creative Partners: Reel to Real, Sweet Spot Media, Beta Petrol, & Margarita Mix
For our Fall 2025 round of commercials, we created four distinctive spots, each tailored to a different brand, product, and audience. From initial concepting through set design, art direction, graphics, edit direction, and color correction, I was hands-on in crafting the full visual experience.
Collaborating with a wildly talented crew, we pushed the creative further than ever, aiming to make each piece stand out, draw viewers in, and leave a lasting impression.
Monster High
Scary Sweet Birthday
It’s Draculaura’s Scary Sweet Birthday at Monster High’s new Bootique Hotel! We joined the ghouls as they got ready and partied through glam rooms, heart-shaped photo booths, and a haunted-chic ballroom: all brought to life with lively stop motion and bold, custom-built sets.
©2025 Mattel
Monster High
Skulltimate Secrets Hauntlywood Mysteries
To help promote Monster High’s newest Skulltimate Secrets line, Hauntlywood Mysteries, we sent the ghouls to Hauntlywood. We created multiple Hollywood-inspired sets to help build the world and utilized stop motion to bring the dolls to life as they are walking the purple carpet.
©2025 Mattel
Polly Pocket
Fall ‘25 Compacts
Polly Pocket’s Fall line got a fresh, dynamic spot packed with fun camera moves, lively stop motion, and a colorful set. We carried over the custom Polly Pocket song from Spring ’25 to keep the energy high and the brand vibe strong.
©2025 Mattel
Disney Princess
Pet Palace
The Disney Princess Pet Palace got a magically sweet spotlight! Pets slide, swing, and hop through the palace alongside their Princess pals, with vibrant sets and whimsical stop motion capturing every royal moment.
©Disney and ©2025 Mattel