Monster High x ALIEN
Art Direction · Creative production · Design · Concept Development · Social CampaignFor one of Monster High’s most out-of-this-world Skullector dolls, ALIEN, we went intergalactic with our social rollout.
From eerie teasers to an electrifying stop-motion TikTok starring the Alien herself (and her iconic eggs!), every post highlighted the doll’s jaw-dropping details.
The result? A record sellout plus a second preorder wave launched the very same day due to the high demand.
Social Posts
6 Million+ Views · 570k+ Likes
Behind The Scenes
The Team
Social Posts & Photoshoot
Creative Direction — Montana Rucobo
Design & Art Direction — Logan LeBuis
Doll Styling — Audra Bennet
Photography — Willy Lew
Social Media Manager — Amanda Szalasny
Stop Motion Video
Creatives — Logan LeBuis, Montana Rucobo
Director — Zack Matzganis
Producer — Lucas Allen
Creative Producer — Nancy Sanchez
Doll Stylist — Charlotte Scovill
Set Design — Christine Bald
Stop Motion Animation — Christina Brous
Director of Photography — Aaron Wise
Editor — Steven Bennet
Copywriter — Audrey Davis