Monster High & KPDH San Diego Comic Con 2026

For San Diego Comic-Con 2026, I creative directed both the Monster High and KPop Demon Hunters sections of the Mattel booth — from initial concept through the July build, working closely with our brand, marketing, and in-house production teams over seven months, and in partnership with Netflix on the KPDH side.

The Monster High section was designed end-to-end around our SDCC-exclusive Lagoona Blue doll release, with booth giveaways: a limited-edition pin, an event poster, and five holofoil Moonspell Magic by Monster High trading cards. The KPop Demon Hunters section was brought to life alongside a design freelancer, covering the full booth environment and in-booth event experience.