Toys"R"Us x American Dream Mall

Creative Direction · Design · Event Planning · Social Campaign · Digital Ads

Toys"R"Us wouldn't officially be back without a store opening! The team got to help with the grand opening of our first location at the American Dream Mall in East Rutherford, New Jersey.

We planned a VIP opening party with special guests, ran an exclusive press day, and had our grand opening ribbon cutting ceremony all within the week before Christmas! I designed and animated a series of ads displayed around the mall as well as short motion graphics for the store’s window displays.

Grand Opening Event

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The Team

Creative Direction — Logan LeBuis
Design and Animation — Jexel De Jesus
Copywriter — Colleen Morrison
Partners — American Dream Mall

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